Take Your PowerPoint Presentation to the Next Level

powerpoint presentation

4 tips on how to create a more effective presentation

Design­ing a pro­fes­sion­al-look­ing Pow­er­Point can be a pow­er-PAIN, espe­cial­ly if you’re not a cre­ative type. We total­ly under­stand your dilemma.

Let’s say you’re tasked with pre­sent­ing last quarter’s KPIs to an inter­nal team or you’re gear­ing up to pitch a rev­o­lu­tion­ary idea to stake­hold­ers or politi­cians. Don’t make the mis­take of pre­sent­ing dull or unpol­ished information—OR ELSE you could lose buy-in from your audience.

Above all, hang onto this big take­away: “you must diver­si­fy your mate­r­i­al to keep peo­ple’s atten­tion, with vari­a­tion in your voice, vari­a­tion in your evi­dence, and vari­a­tion in your visu­als.” (source: Matt Abra­hams, Stan­ford Busi­ness)

Here at Page Design Group, we have a lot of expe­ri­ence design­ing pre­sen­ta­tions (sales decks, dig­i­tal mar­ket­ing strat­e­gy pre­sen­ta­tions, con­fer­ence slides, etc.) to all kinds of indus­tries. To make pre­sen­ta­tion cre­ation a lit­tle less frus­trat­ing, we’ve com­piled some valu­able tips that will help trans­form you into a ver­i­ta­ble Pow­er­Point pro.

1. Keep Your Audience in Mind

When you’re plan­ning out con­tent for your pre­sen­ta­tion, keep it short and sweet but more impor­tant­ly, know your audience.

Ask your­self:

  • What back­ground knowl­edge or expe­ri­ence do they have on the topic?
  • How can I mea­sure the effec­tive­ness of my pre­sent­ed information?
  • What’s the big take­away or goal?

2. Less is More (the 5/5/5 Rule)

Keep your slides struc­tured and pre­cise, incor­po­rat­ing a con­cise amount of clear con­tent that flows with your ver­bal pre­sen­ta­tion. Avoid “pow­er para­graphs,” and uti­lize imagery inter­mit­tent­ly through­out big­ger presentations. 

The 5/5/5 Rule:

  • 5 words per line
  • 5 bul­let points per slide
  • Avoid more than 5 text-heavy slides in a row

Ide­al­ly, you should be able to ver­bal­ly intro­duce each upcom­ing slide’s con­tent, then use the slide as a sim­ple visu­al to sup­port your points. Final­ly, treat ani­ma­tions and graph­ics like the salt of your pre­sen­ta­tion — sprin­kle them in strate­gi­cal­ly, but don’t over­do it.

3. Stick with Your Branding Basics

Odds are, your orga­ni­za­tion has a hand­ful of brand stan­dards used to guide the cre­ation of all mate­ri­als. If you don’t have an estab­lished brand stan­dards, talk to a graph­ic design­er from Page Design Group, ASAP! 

You should absolute­ly be keep­ing every­thing con­sis­tent by using fonts, col­ors, and imagery that align with your organization’s brand stan­dards in your presentation. 

Not only does this make your pre­sen­ta­tion look more pro­fes­sion­al, but it also serves to strength­en the unique brand your mar­ket­ing team has established. 

Steer clear from the gener­ic Pow­er­Point tem­plates offered by the soft­ware. These tem­plates might seem handy, but the like­li­hood that they match up with your unique brand­ing is next to none.

4. Stay On Top of Technical Details

Once you’re stand­ing in front of an atten­tive audi­ence with a block­buster of a pre­sen­ta­tion in hand, there’s noth­ing that can derail you — or is there? If you weren’t aware of the tech­ni­cal aspects of Pow­er­Point, you might just find your­self liv­ing out one of the worst night­mares of pre­sen­ters every­where: a pre­sen­ta­tion that won’t load correctly. 

Pre­sen­ta­tion designs have to incor­po­rate tech­ni­cal­ly prop­er ele­ments like sys­tem fonts to ensure that they load and work prop­er­ly across all devices and oper­at­ing sys­tems, so take the time to con­firm that your final prod­uct will actu­al­ly work when the time comes.

Last but not least, we high­ly rec­om­mend test­ing your pre­sen­ta­tion on the machine or sys­tem that will be uti­lized dur­ing your final presentation.

communicate clearly and effectively

Let the Professionals Help You Master the Art of Presenting

Still hop­ing for more help when it comes to putting togeth­er a win­ning pre­sen­ta­tion? Page Design Group is always here to help, whether you’re focused on impress­ing your audi­ence, scor­ing your next big client, or just con­nect­ing with your team. In fact, we can give you the tools you need to knock all those goals out of the park. You’re good at what you do, and so are we — so why not focus on your strengths and let us sup­port your work with our skills and talents?

Reach out to the Page Design team for more infor­ma­tion about how we can set you up for soft­ware pre­sen­ta­tion success.


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