4 tips on how to create a more effective presentation

Designing a professional-looking PowerPoint can be a power-PAIN, especially if you’re not a creative type. We totally understand your dilemma.

Let’s say you’re tasked with presenting last quarter’s KPIs to an internal team or you’re gearing up to pitch a revolutionary idea to stakeholders or politicians. Don’t make the mistake of presenting dull or unpolished information—OR ELSE you could lose buy-in from your audience.

Above all, hang onto this big takeaway: “you must diversify your material to keep people’s attention, with variation in your voice, variation in your evidence, and variation in your visuals.” (source: Matt Abrahams, Stanford Business)

Here at Page Design Group, we have a lot of experience designing presentations (sales decks, digital marketing strategy presentations, conference slides, etc.) to all kinds of industries. To make presentation creation a little less frustrating, we’ve compiled some valuable tips that will help transform you into a veritable PowerPoint pro.

1. Keep Your Audience in Mind

When you’re planning out content for your presentation, keep it short and sweet but more importantly, know your audience.

Ask yourself:

  • What background knowledge or experience do they have on the topic?
  • How can I measure the effectiveness of my presented information?
  • What’s the big takeaway or goal?

2. Less is More (the 5/5/5 Rule)

Keep your slides structured and precise, incorporating a concise amount of clear content that flows with your verbal presentation. Avoid “power paragraphs,” and utilize imagery intermittently throughout bigger presentations. 

The 5/5/5 Rule:

  • 5 words per line
  • 5 bullet points per slide
  • Avoid more than 5 text-heavy slides in a row

Ideally, you should be able to verbally introduce each upcoming slide’s content, then use the slide as a simple visual to support your points. Finally, treat animations and graphics like the salt of your presentation – sprinkle them in strategically, but don’t overdo it.

3. Stick with Your Branding Basics

Odds are, your organization has a handful of brand standards used to guide the creation of all materials. If you don’t have an established brand standards, talk to a graphic designer from Page Design Group, ASAP! 

You should absolutely be keeping everything consistent by using fonts, colors, and imagery that align with your organization’s brand standards in your presentation. 

Not only does this make your presentation look more professional, but it also serves to strengthen the unique brand your marketing team has established. 

Steer clear from the generic PowerPoint templates offered by the software. These templates might seem handy, but the likelihood that they match up with your unique branding is next to none.

4. Stay On Top of Technical Details

Once you’re standing in front of an attentive audience with a blockbuster of a presentation in hand, there’s nothing that can derail you — or is there? If you weren’t aware of the technical aspects of PowerPoint, you might just find yourself living out one of the worst nightmares of presenters everywhere: a presentation that won’t load correctly. 

Presentation designs have to incorporate technically proper elements like system fonts to ensure that they load and work properly across all devices and operating systems, so take the time to confirm that your final product will actually work when the time comes.

Last but not least, we highly recommend testing your presentation on the machine or system that will be utilized during your final presentation.

communicate clearly and effectively

Let the Professionals Help You Master the Art of Presenting

Still hoping for more help when it comes to putting together a winning presentation? Page Design Group is always here to help, whether you’re focused on impressing your audience, scoring your next big client, or just connecting with your team. In fact, we can give you the tools you need to knock all those goals out of the park. You’re good at what you do, and so are we — so why not focus on your strengths and let us support your work with our skills and talents?

Reach out to the Page Design team for more information about how we can set you up for software presentation success.