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Logo Redesign or Refresh? How to Tell the Difference

As the visual story of your business, a logo captures your brand’s personality, values, and offerings, communicating a wide range of ideas in a single glance. Your logo is easily one of the most important aspects of your branding strategy, topping the list right alongside your brand name. It’s the…

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5 Ways to Win More Customers with Inbound Marketing

Marketing

5 Ways to Win More Customers with Inbound Marketing

What if, instead of constantly trying to find customers, there was a way for your business to simply attract the ones best-suited to your products and services? Rather than running after every individual and exhausting your resources (and time), consider the possibilities of your perfect-fit customers coming right to you. Read More »

Employee Spotlight – Beth Peters

Just For Fun

Employee Spotlight – Beth Peters

Hailing from Sacramento, California, Beth Peters is a new arrival to the Page Design team – and our first-ever Project Manager! It only seemed fitting that we give her a true Page-style welcome by inviting her to be the next feature in our employee spotlight series, giving us the perfect… Read More »

How to Choose the Right Marketing Channels for Your Business

Marketing

How to Choose the Right Marketing Channels for Your Business

Putting together a marketing strategy can seem like a complicated task – especially because there’s no such thing as a no-fail formula for success. But it’s this same variability that gives you the room to be creative, flexible, and unique, offering a wide range of options for reaching your target… Read More »

How Buyer Personas Can Improve Your Business

Marketing

How Buyer Personas Can Improve Your Business

You might have a general idea of your business’s target market, but how much do you really know about the individuals that you are selling your products and services to? Sure, you can probably tell us a thing or two about their buying habits, geographical location, and maybe even their… Read More »

Employee Spotlight – Alejandra Sanchez

Just For Fun

Employee Spotlight – Alejandra Sanchez

Alejandra Sanchez has been a part of the Page Design team for three years and counting, making her mark as a UX/UI Designer. And while she’s always been an important part of our team, this month she’s taking a starring role as the newest feature in our Employee Spotlight Series. Read More »

Essential Elements of a Winning Website Design

Informational

Essential Elements of a Winning Website Design

While modern design trends are ever-evolving, consistently introducing new and creative ways to make a digital impact, there are a handful of elements that are considered the cornerstones of an effective website design. From delivering a memorable visual experience to making user navigation as intuitive as possible, these key elements… Read More »

The Difference Between Web Design and Web Development

Informational

The Difference Between Web Design and Web Development

Few people consider the work that goes into creating an attractive, functional website – that is until they find themselves in need of one of their own. Behind every excellent website is a hard-working team of web designers and developers, the individuals who use their expertise (and considerable talents) to… Read More »

Employee Spotlight – Shannon Edgar

Just For Fun

Employee Spotlight – Shannon Edgar

For this month’s Employee Spotlight feature, we sat down with senior graphic designer Shannon Edgar. Like several of our Page Design team members, Shannon’s early career path wasn’t one that she necessarily expected to take her into the creative field. But thanks to a fortuitous turn of events, she’s been… Read More »

How to Elevate Your Annual Report to the Next Level

Informational

How to Elevate Your Annual Report to the Next Level

For many organizations, an annual report is one of their most important pieces of content, responsible for representing their brand and communicating their proudest successes. It goes without saying that for this vital document, the stakes are high. Intended to deliver a comprehensive perspective on all of an organization’s activities… Read More »

How to Wow Your Guests at Your Conference This Year

Informational

How to Wow Your Guests at Your Conference This Year

Consider the most recent conference that left you feeling inspired and impressed – what exactly was it that made the event stand out? Even if you didn’t realize it at the time, that specific conference had a certain wow factor that distinguished it from the rest, that little something extra… Read More »

Employee Spotlight – Kurt Kland

Just For Fun

Employee Spotlight – Kurt Kland

The next Page Design team member to be featured in our Employee Spotlight Series is Kurt Kland, a senior artist who’s been wowing us with his talents for more than 25 years. Born in Mississippi but raised in Atascadero, CA, Kurt is a caffeine-loving creative with a passion for telling… Read More »

Take Your PowerPoint Presentation to the Next Level

Informational

Take Your PowerPoint Presentation to the Next Level

4 tips on how to create a more effective presentation Designing a professional-looking PowerPoint can be a power-PAIN, especially if you’re not a creative type. We totally understand your dilemma. Let’s say you’re tasked with presenting last quarter’s KPIs to an internal team or you’re gearing up to pitch… Read More »

California Rice – Twice the Benefits

Client Spotlight

California Rice – Twice the Benefits

This year, the California Rice Commission (CRC), a long-time client of ours, came to the Page Design team, asking us to help them promote a very important message about the ways in which the ricegrowers in our state are leading… Read More »

The Video Production Process – Simplified

Creative

The Video Production Process – Simplified

The numbers don’t lie – video continues to be one of the most effective ways to communicate a message to people. Humans are a visual species by nature, and most find videos to be more engaging and memorable than many other content forms out there. In fact, according to… Read More »

Employee Spotlight – Jonathan Stellmach

Just For Fun

Employee Spotlight – Jonathan Stellmach

Kicking off our employee spotlight series is Jonathan Stellmach, a talented graphic designer who’s been part of the Page Design team for just over four years. Jonathan’s time at Page Design began with him working as a contractor for CalPERS, a year-long project that would end up changing the trajectory… Read More »

How to Improve Your Website’s User Experience

Informational

How to Improve Your Website’s User Experience

It’s almost 2020, which means if your website looks more like a boring textbook than it does a modern, aesthetically-pleasing window into your business, you’re going to get left in the dust. Your website is live and functional all hours of the day and night, no matter what your business’s… Read More »

Creating an Identity – Agratrim Logo Design

Client Spotlight

Creating an Identity – Agratrim Logo Design

This past August, our client Sunset Moulding came to us with a new product that needed new branding. Sunset Moulding specializes in sustainable wood products, including decking, siding and wood panels. This specific project was for a type of manufactured… Read More »

How to Develop a Remarkable Brand Identity

Branding

How to Develop a Remarkable Brand Identity

No matter what your organization’s goal is, whether that is growing the organization, creating more awareness, or delivering important messages, the first step in accomplishing any of those goals is to create a unique and memorable brand identity. Brand identity encompasses how your brand looks, feels, and communicates with people. Read More »

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