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4 tips to take professional-looking headshots yourself
At Page Design, we see a lot of headshots. Including headshots in your collateral is an excellent way for people to feel a connection with the people in your organization. Sadly, many of the headshots we see are pretty bad. Not all bad headshots are created equal, but the worst...
Use the right file format every time
From JPEG to GIF and TIFF to EPS, image file formats are a language all their own. It’s one that professional graphic designers are fluent in, but it can be intimidating for just about anyone else. Choosing the right file format up front saves you time and money and helps...
Do people even read marketing emails?
Email marketing can be a very effective way to build an audience. Every day, the majority of us receive at least a few marketing emails in our inboxes. If you are anything like most people, you probably delete the majority of them. But every so often, there is one that...
Simple tips for using images in your designs
One of the building blocks of an engaging design is the effective use of images. Not only do images break up the often boredom-inducing walls of text, they also offer the perfect opportunity to connect with your audience in an interesting way. But if you’re new to navigating design, images...
“How do I get more traffic to my website?”
We hear this question often. Unfortunately, there isn’t a magic switch we can flip to turn on a flow of traffic to your site. You may hear people say digital marketing is the answer. What exactly does that mean? On the surface, digital marketing sounds simple: marketing in its digital...
The next 40 years — How we embraced and unlocked the power of change.
It’s usually a big deal when a company changes its logo. It usually signals some kind of change. A philosophical change can often be the catalyst to drive organizations to change the most valuable symbol representing their brand. Saying Goodbye to an Old Friend When a design firm changes its...
Employee Spotlight — Melisa Weil
After more than a decade here at Page Design, Senior Art Director and Designer Melisa Weil is a talented team member that everyone in the office knows and loves. And now, you have the opportunity to get to know her (almost!) as well as we do, because it’s her turn...
A Web Designer Looks at 40
In a fitting end to our retrospective series of blogs, Mike gives us some interesting insights about his fateful journey to becoming the latest partner at Page Design. Thank you again to all of the great people we have been able to help over the last 40 years. We wish...
Building a Team and a New Home at Page Design
Last week, our founder Paul Page shared the story of the very first Page Design client. This week he dives into the story about how Page Design went from a one-man show to a tight-knit team and explains the most surreal photoshoot of his career. Building a Team Within a...
Creative Ways to Share Your Company’s Message
At the heart of every marketing strategy is the understanding that clear, straightforward messaging is a cornerstone of successful branding. After all, if your target audience can’t easily interpret what your advertising is trying to say, why even bother? Trimming the fat, cutting out the fluff, getting to the point;...
The Beginning of Page Design as Told by Founder Paul Page
As mentioned in an earlier post, we are taking the next 4 weeks to highlight a few stories and design samples from the last 40 years of Page Design. We appreciate you spending the time to read these stories. Check our feed every week to read more stories and see...
Flowers on Film: Videography for the Field to Vase Dinner
Originally founded as a homegrown movement in the floral industry, American Grown Flowers has grown into a well-known, consumer-facing brand that stands for the unparalleled quality of domestic flowers. With a mission that’s rooted in the belief that flowers grown in U.S. soil are an invaluable domestic product, the brand...
Page Design Celebrates 40 Years with Senior Designer Sherril Cortez
As mentioned in an earlier post, we are taking the next 4 weeks to highlight a few stories and design samples from the last 40 years of Page Design (#PDG40). We appreciate you spending the time to read these stories. Check our feed every week to read more stories and...
Our Top Tips for Filming Video
Dynamic, engaging, and versatile, video has become a must-have medium for everything from team training to branding and marketing. Whether you’re trying to connect with your staff, existing customers, or potential new leads, there are few methods more compelling than video. According to Forbes, the average user will spend nearly...
Page Design Celebrates 40 Years
40 years.Today is a notable day in Sacramento graphic design history. Page Design is celebrating 40 years in business.Back on May 1st of 1980, after working for another design firm for a few years, a young Paul Page decided to set up his own shop and open up his own graphic...
Employee Spotlight — Megan Riley
For this employee spotlight series feature, we’re welcoming Megan Riley to the virtual centerstage. Sacramento born and bred, Megan is a graphic designer and motion graphic designer who has been working at Page Design for nearly five years. Our agency was her first job out of college, and she’s been...
Rebranding? Here are 8 Things to Consider
You probably already know that new and existing customers are making snap judgements about your company, virtually every moment of the day. And if your branding doesn’t measure up, they’ll just as quickly move on to your competition. Ask yourself this: is your current brand identity successfully representing your mission...
Navigating the Merchants Bank of Commerce Through a Successful Rebranding
In 2019, Redding Bank of Commerce and The Merchants National Bank of Sacramento unified all branches and divisions under a new name, Merchants Bank of Commerce. After the whole-bank acquisition and name change was complete, the Merchants Bank of Commerce called on Page Design for help with their massive rebranding...
Logo Redesign or Refresh? How to Tell the Difference
As the visual story of your business, a logo captures your brand’s personality, values, and offerings, communicating a wide range of ideas in a single glance. Your logo is easily one of the most important aspects of your branding strategy, topping the list right alongside your brand name. It’s the...
5 Ways to Win More Customers with Inbound Marketing
What if, instead of constantly trying to find customers, there was a way for your business to simply attract the ones best-suited to your products and services? Rather than running after every individual and exhausting your resources (and time), consider the possibilities of your perfect-fit customers coming right to you....
Employee Spotlight — Beth Peters
Hailing from Sacramento, California, Beth Peters is a new arrival to the Page Design team - and our first-ever Project Manager! It only seemed fitting that we give her a true Page-style welcome by inviting her to be the next feature in our employee spotlight series, giving us the perfect...
How to Choose the Right Marketing Channels for Your Business
Putting together a marketing strategy can seem like a complicated task – especially because there’s no such thing as a no-fail formula for success. But it’s this same variability that gives you the room to be creative, flexible, and unique, offering a wide range of options for reaching your target...
Ingrained — California Rice Commission Launches a Podcast with Our Help
Here at Page Design, we’ve had the opportunity to embark on a wide variety of creative journeys with the team at the California Rice Commission (CRC), one of our long-time clients. Founded with the goal of spreading awareness about the pivotal role of the innovative ricegrowers of the Sacramento Valley,...
How Buyer Personas Can Improve Your Business
You might have a general idea of your business’s target market, but how much do you really know about the individuals that you are selling your products and services to? Sure, you can probably tell us a thing or two about their buying habits, geographical location, and maybe even their...
Employee Spotlight — Alejandra Sanchez
Alejandra Sanchez has been a part of the Page Design team for three years and counting, making her mark as a UX/UI Designer. And while she’s always been an important part of our team, this month she’s taking a starring role as the newest feature in our Employee Spotlight Series....
Essential Elements of a Winning Website Design
While modern website design trends are ever-evolving, consistently introducing new and creative ways to make a digital impact, there are a handful of elements that are considered the cornerstones of an effective website design. From delivering a memorable visual experience to making user navigation as intuitive as possible, these key...
Utilizing Real-Time Data to Elevate the Website User Experience for SolTrans Bus Riders
SolTrans is a Joint Powers Authority that provides public transportation services to the southern Solano County cities of Vallejo and Benicia, California. Since 2011, they’ve served as a primary transit provider in the region, offering both local and fixed routes, no-cost paratransit, and subsidized Lyft programs. Page Design Group created...
The Difference Between Web Design and Web Development
Few people consider the work that goes into creating an attractive, functional website - that is until they find themselves in need of one of their own. Behind every excellent website is a hard-working team of web designers and developers, the individuals who use their expertise (and considerable talents) to...
Employee Spotlight — Shannon Edgar
For this month’s Employee Spotlight feature, we sat down with senior graphic designer Shannon Edgar. Like several of our Page Design team members, Shannon’s early career path wasn’t one that she necessarily expected to take her into the creative field. But thanks to a fortuitous turn of events, she’s been...
Annual Report Design: How to Impress Stakeholders
For many organizations, an annual report is one of their most important pieces of content, responsible for representing their brand and communicating their proudest successes. It goes without saying that for this vital document, the stakes are high. Intended to deliver a comprehensive perspective on all of an organization’s activities...
Don’t let poor design hold your organization back.
A well designed brand can transform your organization and open up new opportunities. Create materials that drive interest and grow your audience.
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