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Employee Spotlight — Beth Peters

Hailing from Sacramento, California, Beth Peters is a new arrival to the Page Design team - and our first-ever Project Manager! It only seemed fitting that we give her a true Page-style welcome by inviting her to be the next feature in our employee spotlight series, giving us the perfect...

How to Choose the Right Marketing Channels for Your Business

Putting together a marketing strategy can seem like a complicated task – especially because there’s no such thing as a no-fail formula for success. But it’s this same variability that gives you the room to be creative, flexible, and unique, offering a wide range of options for reaching your target...

Ingrained — California Rice Commission Launches a Podcast with Our Help

Here at Page Design, we’ve had the opportunity to embark on a wide variety of creative journeys with the team at the California Rice Commission (CRC), one of our long-time clients. Founded with the goal of spreading awareness about the pivotal role of the innovative ricegrowers of the Sacramento Valley,...

How Buyer Personas Can Improve Your Business

You might have a general idea of your business’s target market, but how much do you really know about the individuals that you are selling your products and services to? Sure, you can probably tell us a thing or two about their buying habits, geographical location, and maybe even their...

Employee Spotlight — Alejandra Sanchez

Alejandra Sanchez has been a part of the Page Design team for three years and counting, making her mark as a UX/UI Designer. And while she’s always been an important part of our team, this month she’s taking a starring role as the newest feature in our Employee Spotlight Series....

Essential Elements of a Winning Website Design

While modern design trends are ever-evolving, consistently introducing new and creative ways to make a digital impact, there are a handful of elements that are considered the cornerstones of an effective website design. From delivering a memorable visual experience to making user navigation as intuitive as possible, these key elements...

Utilizing Real-Time Data to Elevate the Website User Experience for SolTrans Bus Riders

SolTrans is a Joint Powers Authority that provides public transportation services to the southern Solano County cities of Vallejo and Benicia, California. Since 2011, they’ve served as a primary transit provider in the region, offering both local and fixed routes, no-cost paratransit, and subsidized Lyft programs.  Page Design Group created...

The Difference Between Web Design and Web Development

Few people consider the work that goes into creating an attractive, functional website - that is until they find themselves in need of one of their own. Behind every excellent website is a hard-working team of web designers and developers, the individuals who use their expertise (and considerable talents) to...

Employee Spotlight — Shannon Edgar

For this month’s Employee Spotlight feature, we sat down with senior graphic designer Shannon Edgar. Like several of our Page Design team members, Shannon’s early career path wasn’t one that she necessarily expected to take her into the creative field. But thanks to a fortuitous turn of events, she’s been...

How to Elevate Your Annual Report to the Next Level

For many organizations, an annual report is one of their most important pieces of content, responsible for representing their brand and communicating their proudest successes. It goes without saying that for this vital document, the stakes are high. Intended to deliver a comprehensive perspective on all of an organization’s activities...
E-book

“Why does this look weird?”

If your design looks 'off' it's probably because you're breaking one of the basic design principles. This eBook identifies common design problems and how to fix them.

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