The California Rice Commission exists to support the 2,500 growers and handlers of rice in California. The rice industry makes more than $5 billion and provides 25,000 jobs in California each year. Since 1996, Page Design has helped CRC craft its message to a wide audience including government decision makers, environmentalists, commercial users, foreign markets, rice farmers and handlers, as well as the general public. Through its innovative use of best agricultural practices and superior farming techniques, the California Rice Industry has earned top ratings as an environmentally-friendly crop. Commitment to excellence combined with well-crafted agricultural marketing and communication efforts has also earned California Rice the role of America’s sushi rice source.