The next 40 years — How we embraced and unlocked the power of change.


It’s usu­al­ly a big deal when a com­pa­ny changes its logo. It usu­al­ly sig­nals some kind of change. A philo­soph­i­cal change can often be the cat­a­lyst to dri­ve orga­ni­za­tions to change the most valu­able sym­bol rep­re­sent­ing their brand.

Saying Goodbye to an Old Friend

When a design firm changes its logo, it is usu­al­ly a lit­tle more sur­pris­ing. After all, the old adage about the cobbler’s chil­dren hav­ing no shoes rings more true at a design firm. After 14 years with our Page Boy (a vari­a­tion of the same logo cre­at­ed over 40 years ago), we decid­ed to change our logo and web­site to bet­ter rep­re­sent the lat­est changes to Page Design Group.

The Page Design Logo over the last 40 years.

We knew we weren’t the only busi­ness going through big changes. We hear the news every week from some of our clients and ven­dors. Our thoughts are with any com­pa­ny going through a rad­i­cal tran­si­tion right now. Change can be hard.

Change has been the theme over this past year. It began in Decem­ber with a change in some of the own­er­ship team. Then the Covid cri­sis brought about sig­nif­i­cant change for our stu­dio and our clients, not to men­tion the change of venue for our staff (we are all work­ing remote now). And in May, we cel­e­brat­ed 40 year anniver­sary of Page Design. Whew! These changes trig­gered deep­er exis­ten­tial con­ver­sa­tions and thoughts with­in our team. 

“Inspired” by the events of this year, we decid­ed to take a clos­er look at our core philoso­phies. As with all our re-brand­ing projects, we ana­lyzed our busi­ness and cre­at­ed some goals. We took a deep look into our core beliefs, ana­lyzed our strengths and pas­sions, and then clar­i­fied the ser­vices we love pro­vid­ing for our clients. 

After we fin­ished our analy­sis, we set to work on design­ing a logo that rep­re­sent­ed this fresh approach to our whole busi­ness. This new sym­bol rep­re­sents our shift to a more com­pre­hen­sive approach to design and com­mu­ni­ca­tions. Our new logo is very clear, easy to work with, and pro­vides a trust­wor­thy shield of qual­i­ty that sym­bol­izes the rock-sol­id lev­el of pro­fes­sion­al­ism you get when work­ing with our team.

Driven to Help

Dur­ing our analy­sis, we also real­ized our team loves ener­giz­ing the orga­ni­za­tions we work with but yearned to pro­vide more. So we set our sights on shar­ing our exper­tise with the world. We know not every­one has the bud­get for a cre­ative agency to cre­ate all their mate­ri­als, so we are shar­ing real world tips you can use to improve your mes­sag­ing and mate­ri­als. We have cre­at­ed our first eBook “5 Ways to Improve Your Designs” that you can down­load here. We are also launch­ing a week­ly email series that will give you tricks and inspi­ra­tion you can use to make your own work better. 

So, what does this mean for you? 

Along with devel­op­ing this new look and shar­ing phi­los­o­phy for Page Design, we have expand­ed our ser­vices. We have improved our process­es to help increase the qual­i­ty of our work. We have sim­pli­fied a set of solu­tions that are easy to under­stand and put in place. And we stepped up our mes­sag­ing game to help our cus­tomers make a deep­er impact with their audi­ence. All these improve­ments will make our work more tar­get­ed and strate­gic for our clients.

Like the ban­ner at the top of our new web­site says, “New look, same great taste”. Things may look a lit­tle dif­fer­ent, but you can be sure that the qual­i­ty of our work remains excel­lent. We look for­ward to help­ing more cus­tomers with big­ger chal­lenges, this year. 

We wish you all the best dur­ing this inter­est­ing time.


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