CASE STUDY
Old Dominion Furniture
The Challenge
Old Dominion Furniture Co. crafts beautiful commercial furniture that perfectly suits the needs and styles of their restaurant clients. While striving to connect with their target audience, they realized that their website and messaging needed a design overhaul. Not only that, but Old Dominion lacked a clear strategy for their website's structure, business growth, and ultimately, getting more orders. So, they went on the hunt for a strategic partner who could handle all aspects of their marketing and design. That’s when Old Dominion found us.
Our Approach
We started off by putting the Old Dominion Furniture Company brand first. They already had a strong visual identity for their brand, and wanted it to be well-represented. So with our detailed processes, we focused on the tiniest details of their brand to stay true to that visual identity in everything we created. As we thought through their user experience and web design, we focused on their current website users and brand identity to create a seamless, on-brand site that was easy to navigate. This provided brand consistency, a deeper connection with their architecture design audience, and served as a jumping-off point for a more comprehensive plan for future growth.
We refined their overall brand message using a story-based framework that would attract even more of their ideal audience. We designed a website and marketing collateral to match their messaging. And, we launched a strong email and content strategy that continued to respond to the needs of their audience. After more than two years of working together, we continue to bring in more qualified leads for Old Dominion through blogs, email marketing, and LinkedIn content.
Project Outcome
By incorporating a story-based approach, refining their brand messaging, and implementing effective content and email marketing strategies, we helped Old Dominion attract more leads, drive conversions, and achieve consistent growth. Our attention to design detail and focus on aesthetics created a compelling brand presence that resonated with their audience, positioning Old Dominion Furniture as a leader in aesthetic commercial furniture.
22%
Increase on Organic Search Sessions
8%
Average Increase Email Open Rates
100%
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