You probably already know that new and existing customers are making snap judgements about your company, virtually every moment of the day. And if your branding doesn’t measure up, they’ll just as quickly move on to your competition.

One of the many ways you can tailor your business’s marketing strategy is by choosing your ideal mix of marketing channels. Learn about them here.

There are plenty of solid reasons to give your logo a new look; but first, you’ll want to understand the differences between a logo redesign and refresh.